How do you decide on the content, products and or services youwill promote on your Web site.
Or should I go back one step further and ask why didyou decide to create a website in the first place.
Just thought I would ask to see if you are still on trackor if your Web site has strayed away from the originalreason, product or service you started promoting.
We all know of the importance of owning a Web siteand having the ability to promote our business on theInternet.
Many business people working from home require theirown Web site to promote more than one company or product,so creating your own Web site makes good sense.
Little do many people know what is required to build afunctional Web site, let alone a profitable one.
Most companies hire a web master and have copy writersand large advertising budgets. So how can you compete?
Lets go back to my first question, what you are promotingand why are you promoting it.
One would assume you fall in the category of running aone or two person, small business.
Weather your business started out from a hobby or fromjoining an Opportunity, it doesn't really matter.You will know your own reasons. Then you will have registereda (hopefully) suitable Domain name, one that described yourbusiness focus or reflected your business, its name or yourown name.
Well I hope that is the case, as some domain name choices arevery weird. Some sites use way out names, which have littleor no meaning to the potential customers or site visitors.
Assuming you have a Domain name, hosting and a focusfor your Web site the next step usually involves contentand layout of your site.
Why then is so little thought put into the products and services we add Willie Nillie to our sites.
As an example, if a site is promoting Web site hosting, I wouldexpect the focus to be Hosting and related services.There are many hosting related products and services that could be added to the site.
The idea of any Hosting related Business Web site shouldbe to provide products, services and information that relate toWeb sites that would be of interest to the site visitors and potential Web site owners.
Here are a few suggestion of possible add on's or value addedproducts and services that blend in well with a Hosting site.
Domain Name Registration.
Web site Templates.
Web site Builder.
ISP and Dial-up services.
Search Engine Information.
Search Engine Submission.
Note.
All these value added products or services will be used bycustomers of most if not all hosting companies.
That's probably the main reason I use ItsYourNet hosting asthey have the above list of services available to all theirmembers or customers. There are many hosting companiesbut few that provide a one stop shop when it comes to Web sitesresources and hosting. http://www.ItsYourNet.co.nz
But what I see so often with small business sites are a rangeof seeming un-related products and services, hey this is fineif you are providing a directory or information and links, but my way of thinking is to have a focused site using products or services that complement each other.
How can anyone promote their website if it contains 5 or 6totally different and unrelated services. It can be done butwill take a little more work!
Over the past few years many marketers have jumped formone opportunity to the next and have added a new page totheir site to promote the new program they joined and deletedthe old page.
Web sites are a long term way for promoting services asopposed to sending out email which is a one time promotion.This is very much hit or miss, depending on ISP Filtersand is even effected on how the receiver is feeling at thetime they receive your email.
Most search engines only allow you to list your home page.Ok so if you have a small write up of each service on yourhome page with links to the various other pages on your site.This will get your home page listed but not usually on thefirst page of search results.
Most search engines list pages dedicated or focused on oneproduct or service higher than a page containing a product mix.
Good content is equally important for both search enginesand site visitors. You can get past search engines by payingfor placement to get hits or visitors to your site but there areno second chances with people, prospects, customers, sitevisitors or what ever you want to call them. If they don't findwhat they want on their first visit. There is little chance theywill return a second time.
The point I am making is that the content of your site playsa very large part in the successful promoting of your site, soa little planning and providing value added services for yourcustomers is a bonus for them and a bonus for your bankaccount too.
Web sites that have quality content that is focused on a specificproduct group or service seems to rate higher in search engines.
The content you place on your site, has, is and will alwaysbe the main factor for successfully promoting and listingyour site in search engines and in motivating your Web sitevisitors into making a positive decision and finally it willdetermine your level of success too.
May your week be a successful one.
PETER GREEN
Editor of ~The INDEX Ezine~
Editor@Internet-income-index.com
http://www.Internet-Income-Index.com
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