1) A marketing necessity
I still hear it said from time to time that you really do not need a website if you are a private practice professional. I disagree. In today's world, I think you are selling yourself short if you do not have a website, because you are not using one of the most powerful ways in which to market you and your services.
2) Websites are affordable
When I had my very first website in 1997, the domain name by itself cost me almost two hundred dollars. Today you can get a domain name and a month of hosting for just over eight dollars.
3) A website increases your "expert-ability"
When you have a website featuring your area of expertise, you are perceived as the expert, no questions asked.
4) A website increases your prospects
One of the many useful strategies we teach in our TeleSeminars at BuildingYourIdealPractice.com is that you have to have a prospect first in order to have a new client. Prospects can visit your website, learn more about you, your services and the benefits available without you having to be there.
5) A website increases your publicity
A website gives you a worldwide presence. Even thought there are millions of websites on the internet now, a website stills says "I am here, I know what I am doing, and I can help you."
6) A website increases your profits
One of my favorite experiences as a practice building coach is the look on the face and/or the sound in the voice of someone who has just made their first passive income on the internet. It's very addictive. A website allows you to make money when you are doing something else. It's a real kick to get up in the morning and have more money than when you went to bed.
7) A 24/7 worldwide store
How would you like to have a 24 hour a day, seven days a week, 365 day a year store whose sole reason for being is to promote you and sell your products that will help other?
Get a website.
Visit BuildingYourIdealPractice.com for more leading edge tips and tools for creating your ideal practice. You are also invited to visit our Private Practice Marketing Podcast |
