That's right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales. Do you know how they do it? (I do?) I'm about to let you in on a little secret that 99% of online marketers (even most of the so called "experts") don't seem to understand? The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic. Now that you know this "secret", ask yourself: More..

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money for the website owners. Why is this? The reason is quite simple really. The reason that both styles work, and work well, is because the copywriter has learned one overwhelmingly important aspect to writing web copy, and any copy for that ma More..

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors follow, and you can use these suggestions to better your site. 1. Your visitors often stay for less than 30 seconds. This is a very bad sign! There are a multitude of solutions for this. Often when a visitor leaves that fast, it's because something almost "forced" her (the average e-consumer is in fact a woman!) to leave. Frequent causes of this are ugly sites! I use the term ugly because many ugly sites are bringing in more money than you More..

Instant Relevant Web Site Content - No Its Not a Bot

In about the Time it takes to Watch a Reality TV Show(About 1 Hour) I added 10 Pages of Relevant Content to myWeb Page without a Bot. Adding content to your Page Fast is Easy with the Use ofFree Articles you Can Reprint. The Advantages of usingReprinted Articles 1. Dynamic Relevant Content Fast (Search Engines Love Content) 2. Reciprocal Links To You (See Step 6 Thank the Author) 3. Great Way to Promote an On or Off Line Business 4. People Friendly Content 5. Well Written Professional Content More..

In about the Time it takes to Watch a Reality TV Show

Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses. The good news is that technologies that were only available to the big guys just a couple of years ago - audio, video, ecommerce, e-mail database management applications - are now affordable for almost everybody. The bad news is that the number of choices and opportunit More..

Web Analytics - Getting it Right

Understanding and using web analytics. In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world. As a result, hits and views are no longer considered useful metrics for evaluating website success. They simply More..

How To Start Your Own Website

I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. I never heard of ISP, FTP or all those other "words". When I discovered that I had the website making program Microsoft FrontPages I was determined to learn something about html. Then when I discovered I could earn some money by having a website I wanted to start yesterday! And here I am, still don't know hardly anything, but I'm running a website! So bel More..

Marketing Your Business Online

As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide. By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country. Some Facts: ? According to Forrester Research Inc approximately Ã‚Â£2.5 billion worth of goods and services were sold online to US and Eu More..

Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid: * Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful. * Stupid, because the real question isn't how much you a More..

Web Content Strategy 101

Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed. Web Content Strategy Components There are four basic ways you can get content for your site. # Free-reprint content that you can publish on your site in exchange for putting a l More..

Getting One-way Inbound Links: the 5 Major Strategies

With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on. As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard wor More..

The Importance of Website Stats to You

One of the best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Usually, they come free of charge and are accessible through your website's control panel provided by your web host. Awstats gives you valuable information like which file types on your server are getting hit the most, what page is getting the most hits, the number of hits you get from each search engine, search key phrases people are using to find y More..

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. By integrating your daily tasks and taking advantage of the amazing Web-based software solutions out there, you can make more time for clients and spend less time behind your desk. Do you work from home? Whe More..

Why A Simple Counter is Never Enough for Your Website

A simple website stats counter is not enough if you are really interested in finding out information about your traffic. Certainly, a simple web counter will tell you how many people have visited your site, but that is it. If you are trying to gain real information, you will need to have a web counter that does more than just count. Read the following reasons why you need more than a simple counter for your website. Reason #1 - Time A simple counter tells you how many visitors you have had in More..

HTML Editors - How to Choose the Right One for Building Your Websites

There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. Tool #1 - Word Wrap You want to see everything you are writing and editing so an HTML editor with word wrap is very important. If your HTML editor does not have word wrap you will have many sentences in one line of text tha More..

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. All you have to do is review the following tips and include them in your website marketing plan. Before you know it you will notice that your website cou More..

1 Simple Solution to All Internet Marketers about Their Website Design Needs

It is an undeniable fact that not everybody is keen and knowledgeable to create an above average looking website. It is also true that it is something learnable, but it might take a certain learning time span in order to grasp the minimum ability to create an over than average website. Everybody from any field, regardless of their objectives, realizes that a website presence is extremely essential for a bigger exposure, and pretty much common to see buyers chasing after the cheapest and the leas More..

I Want To Be A Freelancer

So you have decided that you want to do freelance work. You have done your homework and have developed your skills in HTML, PHP, CMS, and a slew of other applications. Now you are ready to start your new career. So how do you get started? Without clients your business is non existent. So how exactly do you build your business and find clients. Below are just a few key elements to help you get started. Develop a website portfolio In order for your potential clients to see what you offer, and ge More..

Web Site Promotion: How To Advertise Your Website For Profits

Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Search engine optimization is still my number one traffic generator. I receive more traffic from Google than any other source on the internet. But it is becoming increasingly more and more difficult to achieve a top ten placement on Google or any other search engine as the inter More..

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutionsto their problems. They will remain there if they find what they are looking for. Otherwise there is always that Back Button to the search engine to click another site. So the success of your site depends not on bringing the visitors to your site but on keeping them interested and willing to look around once they are there. You can do this only by giving information of their interest. For example, when a housewife looking to shape More..

Websites: You Get What You Pay For!

So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. At the same time you receive a quote of a higher price from a professional design house. Who do you choose? The first instinct is to always assume the lower price is a better choice. This arti More..

Email Addresses in Web Pages

You want to give your site's visitors a way to contact you by email but don't want your emali address to be abused. Here are a few ways to protect your email address when building your website. 1. Use defined users and filters Don't use the catch all email facility. Instead define users such as enquiry@ or sales@. It's better if you can avoid the most obvious ones like info@ as some people might speculatively try these. It's best to use a person's name which does not appear elsewhere on the si More..

Using Psychology Easily on Your Website to Make More Sales!

Psychology is a long word which everyone thinks, "no, that's not for me, it'll be too difficult". Apart from being lazy, anyone who thinks this is wrong. Applying psychology on your website is easy and extremely effective. Also, the fact that most webmasters take the lazy view of applying psychology gives you the edge over your competition. Applying psychology effectively consists of you writing persuasively and in a certain style in every area of your website. Home page - This is what the maj More..

4 Rock Solid Reasons For Building Your Own Website

What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business. Here are four reasons why you should be grabbing your piece of internet real estate - right now. 1) To begin with, it serves as the focal point for your business. Once you have it properly More..

KISS Your Website!

Many web developers today are starting to KISS their website, and it shows! No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS) Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple. 1. Content sells! People go to websites for reasons. Either they want information, entertainment, or prod More..

Read more About Make Your Own Brand!

Successful Commercial Sites

Do you make your website just to entertain yourself or do you want it to be a great web store? The fact is more than 80% of websites are trying to sell you something. There is nothing wrong if you want to get some money from the website you made, but remember to put some REALLY interesting information on your pages. This information must be free, unique and necessary to as many people as possible. Remember, Internet was built as a research network among universities in early 80's and only after More..

Earn On Offshore Web Design and Development

If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start. Why offshore web design and development? Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK - $25-50, in Ukraine - $5-20. How it works? Typical plan is like that: * You find a client who needs a web s More..

10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

Dynamically Update Your Web Pages Via E-Mail If you can Send an E-Mail you can Dynamically update Your Web Pages. Following a few simple Steps and the Power of Blogs you can Mail in your Web Page Updates anytime you want too. Step 1 - Get a Blog account. Go to http://blogger.com and sign-up for a free Account. When you have your account set-up they will allow you to run Multiple Blogs from the same account. If you have 10 Web Pages that you want to be able to Update via E-Mail, create 10 Blog More..

How to Maximize the Value of Every Visitor to Your Website

While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness. Visitor value? Visitor value is simply a representation of how much money you make per visitor to your website. You can calculate visitor value by multiplying your number of sales over a given time by your average price per sale and then dividing by the number of unique visitors you received over More..

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before: If I were to type your domain name? http://www.yourdomain.com ?into my web browser without the "WWW" so it looked like this? http://yourdomain.com ? would I be immediately sent to your site or would l receive a "Page Not Found" error. Don't be too quick to answer. Think about it. Have you tried this before? Because while most Web hosts and Internet Service Providers (ISP's) are now set up to accept both - some are not! Which means vis More..

Database Driven Web Site - Do You Need It?

Many of site owners still don't realize all advantages of database driven web sites and don't use all abilities they give. So when do you need a database driven web site and how it will make your web-life better? What is a database driven web site? Database driven web site is one that uses database for collecting and storing information. What information it can be? Various. Email addresses, contact info, clients list, products list, listings of real estate property, trade offers, images, and l More..

Web Site Development Process - The Life-cycle Steps

A system development process can follow a number of standard or company specific frameworks, methodologies, modeling tools and languages. Software development life cycle normally comes with some standards which can fulfill the needs of any development team. Like software, web sites can also be developed with certain methods with some changes and additions with the existing software development process. Let us see the steps involve in any web site development. 1. Analysis: Once a customer is st More..

UK Online Shopping with an Edge, for Buyers and Sellers Alike

Any new website competing on the internet, needs to take its business seriously, as there is so much competition around. So, there needs to be an edge on quality, content, and general user appeal. The raw basics in designing and running any commercial website, are to consider the customer first, and last. Time is a precious commodity, and so a user friendly website, with little form filling, that takes the user straight to where he wants to be, are the foremost requisites in creating an online More..

How To Evaluate Your Web Sites Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your web site goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of actio More..

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. The Itasca demo has (into the html file) the parameters of the path where to store the images: IMAGEPATH "set in index.html" IMAGEURL "set in index.html" I have changed them as fixed path IMAGEPATH "/tmp/ms_tmp/" IMAGEURL "/ms_tmp/" Than I have set as STATUS ON several layers for a better map. The Database The positions and the images paths that have to be shown on the m More..

PHP & Account Activation

When a user signs up at your website, you may want to verify their email address so you aren't getting bogus accounts in your database. A few lines of code can send an email to the address specified, containing a welcome greeting and link to activate their account. PHP is the best way to both send the emails and do the activation process. When the link in the email is clicked, a PHP page is loaded that performs a couple simple validation techniques, and if valid, it activates the account. PHP c More..

Traffic for Webmasters

"If you build it, they will come"; is an age old phenomenon for webmasters that they develop the website and visitors themselves would visit that. This may be true for only a handful of websites but the most important and crucial topic for any webmaster today is to how to get targeted traffic to his website. How good is a website without traffic, only webmasters know that very well and this is no doubt the biggest question of the new Internet age. The new webmasters have to face a lot of proble More..

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