"I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?" In this day and time, there is very little that can't be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enou More..

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Making The Business Case For Web Standards

Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the webs More..

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page? Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings? Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors? If you answered "yes" to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to you More..

Website Development: Become Your Own Expert

Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. It is not necessary to be a computer "wiz" to develop your web site. You do have to know your product or service an More..

How To Get Profits From Your 404 Page Not Found File

Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..." This is the annoying error that we will come across every time we surf the web pages. Internet will be changing every minute and day. The web sites that were here are not found next day. The web pages that were here with '/page.html' are changed to '/page1.html' next day. Webmasters update their sites and change the links and content. While they doing so most of them forget one important thing. "What will hap More..

Tips to Protect Your Downloads or Products

1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. More information on how to set robots.txt: http://www.webmasters-central.com/wp/se/robotstxt.shtml 2. Set the permission of the download folder to 711 OR upload an index file to that folder. This makes that folder web inaccessible. For example create a folder named 'test'. Usually by default it will be chmoded to 755 or 777. Put some files like test.htm, test1.htm. Now you type the U More..

Top 7 Reasons Why Your Business Needs a Website

A website provides invaluable advantages for businesses who have one. 7 reasons why your business needs a website are: 1. Convenience for customers Using the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages. 2. Provides greater exposure Your website will be visible EVERYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find business More..

Guide to Internet Business - Design and Content

After deciding what kind of internet business you want to do, it's time to start planning the design and content of your business. Many people make the mistake of skipping this step, choosing instead to immediately start work on their website. However, a website is just a door into your internet business; and a door is pretty useless if there's nothing beyond it. An internet business, like any other business, requires proper planning and design if it's going to succeed. a) Domain Name A big pa More..

What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

In my previous life..... Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics." Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site. So what does my previous life as a coach have to do with your success on the internet? Great que More..

Web Development Processes and Technical Environments

The process of Web application development is critical to the success of web-based projects. The proper processes can not be enforced unless technical environments are properly setup. Technical environments are required for development, test and production. Web applications architecture ( http://www.sysoptima.net/architecture/technical_architecture.php ) is typically in 3-tiers. Applications are developed on NT platforms, and deployed to production on UNIX platforms. Without streamlined procedu More..

Planning Your Website for Success

Most people know they need a website in order to publicise and promote their business but very few people know what they want in their website. Fewer still are those who can actually sit down and plan their websites well. If you don't plan ahead, problems will crop up later. For example, who is going to take care of the website? What are the costs involved? Will you have the time to maintain it or should you hire a webmaster? These and many more reasons should be compelling enough for you to More..

How Did You Get Here?

When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time. You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). However, even with the best statistics programs, it can be difficult to determine where exactly your visitors are coming from. Did they arrive on your product page by clicking a link in your newsletter or did they get there by clicking the banner y More..

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Establishing Your Web Presence

Part of the success of most home-based businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, and low entry costs. But to receive those benefits, you must first get your web site off the ground which means you need to select an effective domain name and find reliable web hosting. The tips below can help you accomplish both goals successfully. Picking a Domain Name When it comes to choosing your web site's domain name, you need to More..

Do Dancers Need A Website?

Dance is how you pamper your soul and satiate your creativity. Mesmerized and overwhelmed with the pleasure that the dancer relishes while dancing, often there are some practical aspects that tend to get overlooked. As a dancer you might think: Why do I need a website at all? There is nothing I have to advertize!" That is not really so. As a dancer myself, I discovered the amazing advantages of having a website. And it is certainly not that you have to be a veteran to have a website of your own More..

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or services youwill promote on your Web site. Or should I go back one step further and ask why didyou decide to create a website in the first place. Just thought I would ask to see if you are still on trackor if your Web site has strayed away from the originalreason, product or service you started promoting. We all know of the importance of owning a Web siteand having the ability to promote our business on theInternet. Many business people worki More..

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose. Building a website can be a long and arduous procedure if you are not sure whatyou are doing. However, if you have a clear focus as to what you expect yourwebsite to do for your business/organization, things will flow much more smoothly.The purpose can be anything from selling widgets online to keeping members ofyour soccer team updated. Regardless, figure that out before setting sail on yourjourney. 2. Establish your target audience. Your target audience will aff More..

7 Killer Ways To Increase Your Online Sales

Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?" Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors. It is obvious that if the number of visitors increases, and the conve More..

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it's the oxygen that keeps a good ecommerce web site thriving. Consequently, it's very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information More..

Product Promoting: Getting The Response

When you publish a content site there are times when affiliate products are not the only products you want to recommend. Situations when you'll find you'll want to promote a non-affiliate businesses' product(s). So you'll have to set out to ask permission to do so. And when you request to use other businesses' copyrighted material, such as graphics or content, you want to be certain to receive a reply back as fast as possible, don't you? Absolutely! Then there are several things you must be More..

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, More..

High Quality Website at Low Cost

Although designing a great web site is an important part of developing a successful online business, it is often becomes a problem for newcomers to the internet business. The vulgar problem is the lack of money. It usually costs from $500 up to $3000 or even more to develop a professional perfect looking website; but what to do if you don't have such a lamp of money? Of course you can make the site by yourself - luckily there're lot's of tutorials and other related stuff that can be easily fou More..

Whats Your Business Online Attitude?

This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design. It was clear from the email that they had been online for a while (over 3 years) but hadn't seen any results from their efforts and were frustrated. Understandably so! This person had created his own website in which to promote an online Opportunity. The purpose fo More..

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website 35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn't even find company location details! Wha More..

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and... another site that is an educational site specific to the benefits of their service or product. So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy. CatchFishToday.com (your other site) however is More..

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4.3%. (Your sales conversion rate is simply the number of unique visitors your site receives vs. the number of sales you make. If you have 3 sales for every 100 visits your c More..

Website Survival Guide

In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die. There are 3 types of websites in this jungle. It's important that you ask yourself which category your website fits into. Your website survival may count on it. The Poster Site A stunning work of art with intricate graphics that both amaze and da More..

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Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to? If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the l More..

The Road to Better Results

A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google's oomph over the past twelve months. Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process. Keyword Research Nothing More..

10 Tips For A Successful Website

Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Why do they get so many clicks?Why they are making so much money and i am not?Why only few web sites succeed and most of others fail?Just stop questioning and start reading. Here i am gonna give you some of the top tip that most of the successful web sites use. 1. Do your web site attract the customers attention immediately. If not,it should. Listen this is the truth,nobody's g More..

For Newer Sites, Web Marketing Depends On Titles & Links!

We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: * A huge learning curve * Endless nights working * Trial & Error * Learning the ropes Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing t More..

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture the market. So how do you do that? Do you... 1) Use spam tactics? 2) Have a massive banner campaign? 3) Spends lots of money of PPC Advertising? 4) Build a huge web site? 5) Link to everyone in the world? or do you... 6) Own a network of more than one web site? - Thinking that your network will help your search engine rankings since you can control your own link popularity! #6 is starting to be the norm out there. Companies are just co More..

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat: "Mike, give me some practical things I can do to get more sales from my website!" You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.: "Everyone else has got a More..

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. Way No. 1 - Clog Up Their Internet Connection Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first p More..

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users - you can't afford NOT to read this??.. Say goodbye to the Daily Grind! If you are like me, you are tired of dragging yourself to a 9 to 5 job every day - working like a dog - so someone else can reap the rewards! I am here to tell you that it is YOUR TURN to cash in, and unchain yourself from that desk! I will share with you the secrets of the most su More..

5 Essential Traits Of A Home Business Website

So you've decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want the site to look like. You will want to take into consideration that your idea of a great website may differ drastically from what a website designed to make sales should be like. In this article I have offered 5 very important traits of a professional home business website. Implementing these into your website will make it much m More..

The Number One Reason Most Websites Fail

Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money. Websites do fail. Lots of them fail. You will see many of them every day. Some of the More..

Be Creative Before You Purchase Or Create A Website

Before you jump into spending coutnless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared. Layout the Structure of your website. The basics to getting your website going is to know what type of pages your going to have on your website. These pages can be more complex than you think. Sa More..

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions: 1) How computer literate am I? 2) How easily do I learn new computer programs? 3) How much time am I willing to put into this? 4) Is this the best use of my time? 5) How much money am I willing to spend? If you are fairly computer literate, learn new software program More..

So You Want To Have A Website

So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves. You are not alone The majority of my clients know they need a website but they feel overwhelmed and intimidated by internet technology and why not? Internet technology is continually evolving and changing. What is true this month may not be true next month. Where do I start? Domain Name The first thing you need to know is what a domain name is and how to regist More..

Guide to Internet Business - Website Setup

After planning the design and content of your website, it's time to actually physically set up your website. This is the step where you put all your designs and plans into action, creating a website that will attract visitors and earn income. a) WEBHOSTING A webhost is a company that stores the pages and pictures and other files of your website. When a person visits your website, they will request these files from your webhost's server so they can view the website. When choosing a webhost, be More..

7 Reasons Why Your Small Business Needs A Web Site

Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website: 1. A web site lends credibility to your small business. Consumers expect businesses to have a web site and more and more consumers are turning to the internet to research a business service or product before purchasing. If you don't More..

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